Social Media for Business - Introduction
Course Description
This programme covers they key areas of how to utilise social media for business purposes, and helps you see how you can make it a part of your everyday digital marketing. It can be delivered over a full day or as up to four two-hour sessions.
1 Day
Contact us for pricing
Who should attend
This course is aimed at anyone who wants to learn how best to use all key social media platforms such as Twitter, Instagram, Facebook and LinkedIn from a business perspective. You’ll look at strategy, effective communication and marketing essentials to give you a rounded skillset.Summary of possible content areas
• Introduction (What is Digital Marketing/Social Media)• Geographic of different platforms
• Which platform to choose
• Facebook (Business Page, Group, Messenger, Shop, Stories, Ads)
• Instagram (Business v Personal Account, Sponsored, Reels, Videos, Stories)
• Twitter (Hashtags, Insights, Ads)
• Google My Business
• LinkedIn (Business Page, Connections, Groups, Profiles)
• Messaging (WhatsApp, Viber, Snapchat) and how to use them
• Pinterest (how to use Pinterest to direct traffic to website)
• TikTok (when to use it)
• Photos, Videos – sizes, formatting, editing
• Do’s and Don’t’s
Social mediadigital marketingfacebooklinkedintwittertiktok