Mailchimp Essentials

Course Description

Mailchimp is the leading web application for bonding with clients by building great email campaigns. This course will give you the essential skills to fast-track your email marketing success. It will serve as an accelerated introduction for those new to email marketing.
1 Day
Contact us for pricing
 

Learning Objectives

Create branded templates
Grow audience lists
Communicate a message
Confident newsletter creations

Who should attend

This is the course for anyone who wants to make the most of their client lists and their Mailchimp subscription. You need no previous experience to attend this course and participants are likely to be new to Mailchimp.

Key Topics

What is Mailchimp
Login, creating a user profile and sender email
Creating a Template, adding features, links, social media buttons etc.
Using ready-made templates to customize
Creating an audience list
Sign up forms, automatic replies
Segmenting an audience list
Types of newsletters
Importing images & videos
Adding text boxes
Subject lines (why they matter, what works best)
Scheduling emails
Campaigns
Insights – what do statistics tell us
Do and Don't
Integrations (eCommerce, Website etc).
Automation
Sending the first newsletter
Mailchimpemail marketing