Business Writing

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The digital age has turned the spotlight on our writing skills. Whether through email, texts, tweets or more formal letter and report writing the perception of our business is shaped by the quality of our written output.
The good news is that we have the skills already: the problem is that we donít always use them effectively.
Everything comes down to the reader and the message. This course will give you the insights and techniques to deliver relevant messages to your target audience clearly and concisely.
The format of the course is built around key-point presentations followed by practical exercises to make learning (rediscovering) business writing engaging and enjoyable.
Project and protect the business image you want:
Policies duties and authorities
Style sheets and templates
Focus on the Reader :
Understanding all the forces at play when we communicate
The single most important rule for effective communications
Profiling the reader(s)
Persuading the reader
Build your content and layout :
The benefits of good structure in reports
The Five Step Preparation process for substantial reports
Specific requirements for shorter communications such as emails
Drafting and polishing
Editing and checking
Follow the principles of effective writing :
The TAB3C acronym for effective writing
Timing is important!
How to make your reports accurate and complete
Common enemies of brevity and how to beat them
The four steps to writing concisely
How to structure sentences to avoid ambiguity and vagueness
The dangers of double negatives
Common enemies of clarity and how to beat them
How to punctuate your writing to express what you want to say
The wisdom of courtesy
How and when to use jargon, abbreviations and shortenings
When to use the active or passive voice in writing
Useful tips on business writing :
Lists Ė vertical and in-sentence
Values and dates
Graphs, tables and screen captures
When to use capital letters
Future developments
Bringing it all together:
An exercise where participants work in small teams to write brief communications (usually emails) and present it to their fellow participants for feedback based on the course content. The presenter moderates the session.