Applied Finance for non-financial managers - 2 day

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The best way to learn finance is the same as for learning any other skill - by doing. You can learn business finance in hours because we spent years designing and building uniquely effective active-learning tools and techniques. This programme combines two days instructor-led tuition with four weeks access to our exclusive financial training applications on
No knowledge of accountancy or finance is presumed, just a desire to cut through the fog of accounting language and use financial awareness to be a better manager.
Specific Learning Outcomes:
Functional Managers from larger businesses will be able to use the language and perspectives of finance to:

• Strengthen their decision making and identify opportunities to generate revenues and cut costs
• Communicate and contribute more effectively to meetings and discussions
• Be more assertive and confident in dealing with the issues and added responsibilities of promotions and/or other changes in role

Managers and owner-managers in SMEs will gain:

• An improved ability to communicate with advisers, bankers and enterprise agencies
• A level of financially-smart business skills that would otherwise take years to develop
The Programme in Detail:
Day 1:
Unit One - The Financial Statements:
• Where finance fits in business – linking vision, business models and financial models
• The DNA of business REAL_E
• The purpose and content of the main financial statements
• The basic “Accounting Equation”
• How the balance sheet tells “the story of the business”
• Practice to develop awareness of the cause-and-effect relationship between business decisions and financial statements

Group exercise 1 – Building a business model
Unit Two - The Language of Business:
• The “Big Terms” i.e. the crucial bits of jargon you need to talk financial sense
• The concepts, principles and limitations of financial statements
• What financial statements can’t tell you about a business

Group exercise 2 – The terminology quiz
Day 2:
Unit Three - Linking Business and Finance (The Financial Perspective):
• The Financial Perspective – using financial statements as the scorecards of business
• Profitability: how can you maximise the difference between revenue and costs?
• Stability
– Getting the big picture right – capital structure and gearing
– Matching long term assets to long term funding
– Managing cash flow to preserve liquidity
• Asset Utilisation – smart investment decisions and effective work practice
• Practice and exercises to embed the financial perspective
• Budgeting and smart management behaviour (the FIT principle)
• Practice and exercises to embed the financial perspective – what can you do to improve the performance of the company?

Group exercise 3 – using the Financial Perspective to improve performance
Unit Four – Financial Techniques to assess business performance (Ratios and Sensitivity Analysis):
• Levels of Information and the power of ratios
• A context for using ratios (Learn from the past and shape the future)
• Different perspectives (Investor, Lender and Manager)
• Published vs. management accounts
• The role of stock exchanges and common stock exchange ratios
• Classifying, exploring and improving commonly used ratios
• Sensitivity analysis – directing effort to the areas of most return

Group exercise 4 – Applying the financial techniques to eircom – a five year historical analysis of eircom results includes:
• Two powerful financial-modelling applications allowing managers to explore the effects of business transactions on financial statements and ratios
• A comprehensive textbook
• Concise videos and presentations recapping all the topics covered at the workshops
• Downloadable PDFs of the exercises used on the course
• An extensive quiz, hyperlinked to a glossary of financial terms